Here's a sample of what our VAs have delivered — from daily operations to full social media campaigns. Every example below is from an actual client engagement.
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KJ
Keegan Jack — Personal Trainer, Cambridge NZ
Instagram content creation
Branded motivational post designed and copywritten by propela's VA — driving engagement and brand awareness for Keegan's personal training business.
Social mediaCopywriting
VW
VWF Finance — Cambridge NZ
Facebook & Instagram content
Lead generation post created for VWF Finance — promoting vehicle finance options to Kiwi buyers with clear CTAs and branded design.
Social mediaLead generation
KJ
Keegan Jack — Personal Trainer, Cambridge NZ
Social media content calendar
Full monthly content calendar managed across Facebook and Instagram — planned, scheduled, and published by propela so Keegan never has to think about posting.
SchedulingFacebook & Instagram
VW
VWF Finance — Cambridge NZ
Client success story post
Social proof content celebrating a happy client — building trust and encouraging referrals for VWF Finance's vehicle loan business.
Social mediaBrand building
KJ
Keegan Jack — Personal Trainer, Cambridge NZ
Video content & caption writing
Motivational video post with professionally written caption — consistent voice and messaging to grow Keegan's audience and drive client enquiries.
Social mediaVideo support
KJ
Keegan Jack — Personal Trainer, Cambridge NZ
Xero & invoice management
Full Xero account management — reconciling transactions, tracking overdue invoices, and keeping Keegan's finances in order so he can focus on his clients.
OperationsXero / Bookkeeping
VW
VWF Finance — Cambridge NZ
Social media content planner
Full content calendar managed for VWF Finance across Facebook and Instagram — consistent posting schedule maintained without the owner lifting a finger.
SchedulingFacebook & Instagram
VW
VWF Finance — Cambridge NZ
Brand awareness campaign
Trust-building content positioning VWF as the go-to vehicle finance option for Kiwis — written and designed to convert cold audiences into enquiries.
Social mediaBrand building
VW
VWF Finance — Cambridge NZ
Email inbox management
Full inbox management for VWF Finance — triaging, categorising, and responding to emails daily so no enquiry goes unanswered and Shane stays focused on deals.
OperationsInbox management
KJ
Keegan Jack — Personal Trainer, Cambridge NZ
Inspirational content strategy
Story-driven content encouraging Keegan's audience to keep showing up — written in his authentic voice to build community and drive inbound enquiries.
Social mediaCopywriting
KJ
Keegan Jack — Personal Trainer, Cambridge NZ
Instagram content creation
Branded motivational post designed and copywritten by propela's VA — driving engagement and brand awareness for Keegan's personal training business.
Social mediaCopywriting
VW
VWF Finance — Cambridge NZ
Facebook & Instagram content
Lead generation post created for VWF Finance — promoting vehicle finance options to Kiwi buyers with clear CTAs and branded design.
Social mediaLead generation
KJ
Keegan Jack — Personal Trainer, Cambridge NZ
Social media content calendar
Full monthly content calendar managed across Facebook and Instagram — planned, scheduled, and published by propela so Keegan never has to think about posting.
SchedulingFacebook & Instagram
VW
VWF Finance — Cambridge NZ
Client success story post
Social proof content celebrating a happy client — building trust and encouraging referrals for VWF Finance's vehicle loan business.
Social mediaBrand building
KJ
Keegan Jack — Personal Trainer, Cambridge NZ
Video content & caption writing
Motivational video post with professionally written caption — consistent voice and messaging to grow Keegan's audience and drive client enquiries.
Social mediaVideo support
KJ
Keegan Jack — Personal Trainer, Cambridge NZ
Xero & invoice management
Full Xero account management — reconciling transactions, tracking overdue invoices, and keeping Keegan's finances in order so he can focus on his clients.
OperationsXero / Bookkeeping
VW
VWF Finance — Cambridge NZ
Social media content planner
Full content calendar managed for VWF Finance across Facebook and Instagram — consistent posting schedule maintained without the owner lifting a finger.
SchedulingFacebook & Instagram
VW
VWF Finance — Cambridge NZ
Brand awareness campaign
Trust-building content positioning VWF as the go-to vehicle finance option for Kiwis — written and designed to convert cold audiences into enquiries.
Social mediaBrand building
VW
VWF Finance — Cambridge NZ
Email inbox management
Full inbox management for VWF Finance — triaging, categorising, and responding to emails daily so no enquiry goes unanswered and Shane stays focused on deals.
OperationsInbox management
KJ
Keegan Jack — Personal Trainer, Cambridge NZ
Inspirational content strategy
Story-driven content encouraging Keegan's audience to keep showing up — written in his authentic voice to build community and drive inbound enquiries.
propela are providing me with an amazing service. Timely and quality support, that has freed my time up from the administration and marketing to focus on developing new business. Highly recommend looking at what they can do for your business.
S
Shane
Director, VWF Limited — Cambridge NZ
"
I am incredibly grateful for propela. It has become an invaluable part of my workflow by helping me stay organised and productive. While I focus on my current projects, propela proactively manages tasks and prepares assignments in the background, ensuring there is always a clear next step. This has significantly improved my efficiency, created a seamless workflow, and helped me maintain momentum across multiple responsibilities. I highly recommend it to anyone looking to streamline their work and stay on track.
K
Keegan
Physical Trainer, Keegan Jacked — Cambridge NZ
NZ Accounting Partner Services
We've partnered with a dedicated NZ-based accounting firm with over 15 years in practice. Their services are priced independently and provided directly under their own engagement terms — all in NZD.
📑
Annual Accounts
Year-end financial statements
📊
Income Tax Returns
Filed accurately and on time
🗓️
GST Returns
Periodic filing and reconciliation
👥
PAYE & Payroll
Employer obligations sorted
📅
Provisional Tax
Payments planned and managed
💡
Tax Strategy & Advisory
Forward-looking, practical NZ tax advice
Accounting and tax services are provided directly by our partner firm under their own terms, scope, and pricing. We facilitate the introduction and coordinate where helpful — your formal relationship is with the accounting firm directly. We do not provide accounting or tax advice.
Ready to Reclaim Your Time?
Book a free 30-minute discovery call and let's figure out exactly how propela can help your business.
We believe every NZ business deserves a great support team.
propela was built to solve a real problem: Kiwi business owners are too talented to be buried in admin. We match them with skilled Filipino VAs who become genuine partners in their growth.
Our Story
Born from a Founder's Frustration
propela was founded by a New Zealand entrepreneur who experienced firsthand how hard it is to grow a business when you're doing everything yourself. After discovering the power of Filipino virtual assistants, they wanted to create a better, more trustworthy way for Kiwi businesses to access that same talent.
We're not just a staffing agency. We're a VA partner — we match, onboard, and support both the business owner and the VA to make sure the relationship actually works.
Today, propela helps New Zealand businesses of all shapes and sizes reclaim their time and scale with confidence.
🇳🇿🤝🇵🇭
New Zealand Meets Filipino Talent
Two incredible cultures. One powerful business partnership. Filipino professionals bring world-class English, work ethic, and Western cultural alignment — perfectly matched to the Kiwi business world.
#2
English proficiency in Asia (EF Index 2025)
1.8M+
Professionals in the Philippine BPO industry
What drives us
Mission, Vision & Values
🎯
Our Mission
To give New Zealand business owners back their most valuable resource — time — by connecting them with world-class Filipino talent who are genuinely invested in their success.
🔭
Our Vision
A New Zealand where every ambitious business owner has access to the support they need to grow, without sacrificing their wellbeing or burning out trying to do it all alone.
💎
Our Promise
We match thoughtfully, onboard properly, and stay involved. We don't just place a VA and disappear — we're in your corner for the long term.
Our values
What We Stand For
01
People First
We care deeply about both our clients and our VAs. Every decision we make puts real people at the centre.
02
Radical Transparency
No hidden fees, no vague promises. You'll always know exactly what's happening and why.
03
Quality over Quantity
We'd rather make fewer, better matches than churn through placements. Your success is our reputation.
04
Continuous Growth
We invest in ongoing training for our VAs so they keep getting better at supporting your business.
05
Partnership Mindset
We don't see ourselves as vendors. We're growth partners, invested in your long-term success.
06
Cultural Respect
We honour both Kiwi business culture and Filipino work values — because both make the partnership stronger.
THE PEOPLE BEHIND propela
Meet the Team
Ayne
Account Manager
Madeleine
Account Manager
Julie
Social Media Manager
Mary
Admin Assistant
Arvin
Automation Expert
How we operate
How We Work
01
Deep Discovery
We take time to understand your business, your challenges, and the kind of person who'll thrive working with you.
02
Thoughtful Matching
We don't just match on skills — we match on personality, work style, and growth trajectory.
03
Structured Onboarding
We guide both you and your VA through a proper onboarding process to set the relationship up for success.
04
Regular Check-ins
We stay involved — monthly check-ins, performance reviews, and proactive support when anything needs adjusting.
05
Scale as You Grow
As your business grows, we help you expand your VA support — more hours, more services, or additional team members.
06
Ongoing Training
Our VAs receive continuous training and upskilling so they keep delivering exceptional value as your needs evolve.
Ready to Find Your Perfect VA?
Let's have a conversation about your business and how we can help.
Our process is designed to get you the right VA quickly, with minimal effort on your part.
1
Discovery Call
We start with a free 30-minute call to understand your business, your biggest pain points, and exactly what kind of support would make the most impact. No pressure, no pitch — just a genuine conversation.
30 minutesFreeNo obligation
2
Needs Assessment
After the call, we put together a detailed assessment of your support needs — which tasks to delegate first, what skills your VA needs, how many hours per week, and what success looks like for your business.
48 hours turnaroundCustomised to you
3
VA Matching
We match you with a shortlist of 2–3 pre-vetted Filipino VAs based on skills, personality, work style, and timezone compatibility. You'll review profiles and choose who feels right — or we can recommend the best fit.
We guide you and your VA through a structured onboarding week — tools setup, process documentation, communication standards, and clear expectations on both sides. We stay involved to make sure everything starts smoothly.
1 week structured onboardingTools & systems setupWe're with you throughout
5
Ongoing Support
This is where most agencies disappear — we don't. We run regular check-ins, provide performance support, handle any issues, and help you scale your VA's role as your business grows. We're your long-term partner, not just a placement service.
Monthly check-insPerformance supportScale as you grow
Ready to begin?
Your first step takes 30 minutes.
Book a free discovery call and we'll show you exactly how propela works for your business.
We respond to all enquiries within one NZ business day. Discovery calls can typically be scheduled within 2–3 days.
Common questions
Frequently Asked Questions
How quickly can I get started with a VA?
Most clients are matched and onboarded within 1–2 weeks of their discovery call. The process moves at your pace — we can move fast if you need to, or take our time to find the perfect fit.
How much does it cost?
Pricing varies depending on the number of hours and services required. We'll give you a clear, transparent quote after your discovery call. There are no hidden fees and no lock-in contracts.
Will my VA work NZ business hours?
Yes. All our VAs work hours that overlap with New Zealand business hours. The Manila–Auckland timezone (GMT+8 vs GMT+12/+13) gives us strong morning overlap, and many of our VAs are flexible to extend their availability to match your needs.
How do you vet your virtual assistants?
Every VA goes through a multi-stage screening process including skills assessments, structured interviews, background checks, and a paid trial task. We also verify their English proficiency, technical capabilities, and cultural fit before ever presenting them to a client.
What if the VA isn't the right fit?
We stand behind our matching process, but if things aren't working out, we'll work with you to find a replacement quickly at no extra cost. We want long-term partnerships, not short-term placements.
Can I scale up or down?
Absolutely. Our plans are flexible — you can adjust hours, add services, or bring on additional VAs as your business grows. We're built to scale with you, not lock you into a fixed arrangement.
Schedule Your Free Discovery Call
30 minutes. No commitment. Just a real conversation about your business.
Here's a sample of what our VAs have delivered — from daily operations to full social media campaigns. Every example below is from an actual client engagement.